So what do I have my clients pin? Here are some rules that I give them:
- Pin like crazy at first. If you respond to it, pin it.
- No specific websites, no specific brands or branding elements, other than fonts that you love. (The only brand that I want to be thinking about as I create this is yours).
- Be specific about exactly you what you love about the pin and write a description below the image.
- – Textures
- – Color palettes
- – Fonts
- – Images that match brand words
- – Comparisons such as vintage versus modern etc.
- – Get an idea of visual aesthetic
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