So what do I have my clients pin? Here are some rules that I give them:
- Pin like crazy at first. If you respond to it, pin it.
- No specific websites, no specific brands or branding elements, other than fonts that you love. (The only brand that I want to be thinking about as I create this is yours).
- Be specific about exactly you what you love about the pin and write a description below the image.
- – Textures
- – Color palettes
- – Fonts
- – Images that match brand words
- – Comparisons such as vintage versus modern etc.
- – Get an idea of visual aesthetic
Would you like to work with me to create a beautiful and authentic brand, complete with a gorgeous website that looks and functions exactly the way you dream it would?How about if this could all happen in two short weeks and with $750? Check out my new service Feather Your Nest Branding + Website ! I only have four slots left at the introductory price, after which it goes to the full price of $1500. Want to chat with me about your project to find out if we are a good fit? Schedule a chat with me here 🙂
Core values of your brandCore values of your brand gets down to the nitty gritty; the heart of what you do and who you want to help in a couple of words. For instance, the core value for my brand is:
HomeIf I were to break down what it is that makes me and my brand tick, it is that I want to create online homes for creatives, bloggers, and entrepreneurs. Home is the core of what I see as the ultimate goal for my clients. Your core value words should sum up the heart of your brand’s story. It has the starring role in your brand’s story. The following words are just the supporting characters to accentuate it. Without a solid understanding of what your core message and your core goal is, your brand will never truly feel authentic. Without a solid understanding of what your core message is, your brand will never feel authentic.… Click To Tweet
Physical aestheticsThe physical aesthetics of your brand are going to be much easier to sum up in a few words than the core values, but they are also the easiest to go overboard with. You want the physical aesthetics of your brand to not only line up with your core values, but with your ideal clients. Think of the physical aesthetics as broad brush strokes in painting the picture of your brand than minute details. Words like:
Bright, modern, feminineCan be interpreted in a dozen different ways depending on the core values and the emotional feelings that you want to evoke in your brand. By choosing these broad brush stroke kind of words, we are also leaving room for your brand to grow without leaving these concepts behind as it does.
Emotional feelingsThese are the feelings that you want to evoke in your readers, potential and current clients, and anyone who has contact with your brand. These words do more than just describe what the physical design of your logo looks like, they express the emotion behind it. They bring the human element into a digital design. Often times, the first interaction you have with potential clients is not going to be with you personally. It will be with your website or your social media. If your brand does not make people feel something, they will never remember you. If your brand does not make people feel something, they will never remember you. … Click To Tweet Therefore, these words are not about you at all, but about your clients. What words do you want THEM to use when they think of your brand? Words like
Energetic, lively, warm, cozydescribe the reaction you want them to have. These are words that you want to have a lasting impact when a potential client comes across a post of yours or when they think about working with you. When you find words that describe these three aspects of your brand, it will help you author a beautiful brand story that connects with your client on a heart level. It will help you find the clients and collaborators that make your heart sing to work with, and it will help weed out the outliers because you will be able to recognize when their goals match with yours.
Would you like to work with me to create a beautiful and authentic brand, complete with a gorgeous website that looks and functions exactly the way you dream it would?How about if this could all happen in two short weeks and with $1500? Check out my new service Feather Your Nest Branding + Website ! I only have a couple of slots left for this year! Want to chat with me about your project to find out if we are a good fit? Schedule a chat with me here 🙂
What is your favorite item in your home? Why?This was a hard question for me to answer. My home is filled with things that I love and cherish, from photographs of my 3 year old son to the basket of knitting projects I keep by the couch to work on when I have a spare moment. However, after a good hard look around my house, I finally found my answer. My very favorite item in my home is the big farmhouse table in the center of my kitchen/dining room. It is a fairly new addition to my home. My husband built it for me a few months ago with my son’s “help”. As you can tell, we use that table a LOT. However, you may be asking yourself what my table has to do with the design of my brand. The things that you surround yourself with can tell you a great deal about your design aesthetic, and the reasons that you love them can tell you a lot about your core values.
Design Aesthetic –
Casual with a bit of polishFor instance, the look of my table is a bit worn and a bit casual. It is not perfectly polished around the edges, but instead shows the process in which it was made. The lines of it are classic though, and the finish is light, which balances how heavy and substantial the table is. I would not like the style of it as much if it were all sharp lines and edges, or if it had tons of fancy finishings, all the bells and whistles so to speak. When I apply this line of thinking to my brand, I can definitely see that I gravitate more towards imperfect, “hand-made” elements such as hand drawn fonts and balance them out with more polished elements like sticking with simple, clean lines and choosing photographs that highlight a single subject. I appreciate classic lines and am not usually swayed by the next big trend. I lean more towards light colors but I also look for balance between light and heavy elements in my design.
Core Values –
Home and RelationshipsWhen I think about the reasons that I love my table and how it translates into the core values for my brand, the first word that comes to mind is home. The table represents the very best parts of home to me, which are the personal connections that I have with the people there. That is a value that I have literally built my brand around. My table for instance is the place where we have family meals and we entertain friends over dinner. Even after the dishes have been cleared, you will usually still find some of us ladies there, drinking a cup of coffee and catching up. Sometime you will find us with knitting in hand as we work on our projects together in our own little knitter’s circle as our kids play nearby.
UsabilityAs the old adage goes, the kitchen is the heart of the home and my table lives at the center of that heart. I spend the majority of my day here. The same holds true for your brand, especially in regards to your website. It is great to have something pretty, but at the end of the day, you need to have something that functions properly for it to be of value to you. One of the reasons my husband built me this table is because the one we had before it was far too small. I can’t tell you how many times we knocked things down off of it trying to juggle ingredients and bowls and spoons while trying to make breakfast and the three of us could just barely fit at it while eating at the same time. It was a nice table for two people who used it occasionally, like we did before we had our son, but definitely not for a family. Now we use our table for everything. It is the platform for building Lego towers and molding Play-Doh creations. We mix muffin batter for breakfast here and chop veggies here for a snack. This is the first year that I have homeschooled my son and there is almost always some sort of experiment going here (who knew making rain clouds out of shaving cream, food coloring, and water would be so much fun?). When I am in the beginning stages of a project for work, I find myself spreading my papers out on the table and working from there so I can see all of my notes. Our table has become something much more than just a pretty piece of furniture. It now is a pretty piece of furniture that adds value to my space. You should be able to say that about your brand as well. It is amazing how much you can learn about a person (or a brand) from the things that they cherish in their homes. What is your favorite item in your home? Why? After seeing how I broke my favorite thing down, what can you learn about your brand from yours?
Buy cheap and genuine Windows 7 product key | Windows 7 Ultimate ISO download | Windows 7 Product Key Generator For 32&64 Bits | Windows 7 Product Key Online Store | Windows 7 Ultimate SP1 Product Key Sale | Windows 7 Key | Get Free Newest Windows 7 Product Key | Windows 7 Product Key for 32bit/64bit Updated 2016 | Microsoft Office 2010 Professional Plus 14 serial key dowload | Windows 7 Professional Download ISO Free Download | windows 10 education key windows 10 enterprise mak office 2010 key windows 7 key sale windows 10 home-key windows 10 education windows 10 pro key office 2016 key windows 10 key office 2013 key windows 10 home edition windows 7 key windows 10 activation keyWith Pinterest and Instagram giving Facebook a run for the top social media crown, no one can deny that it is the age of the image online. Posts with images consistently get more clicks, tweets, likes and shares than any other posts. That makes creating these images more important than ever. The only problem with this is how much time and effort it takes to create these images. Creating templates for your images is one way to cut down on that time and I am going to be covering how to do this in my upcoming Instagram Challenge. However, what if there was another way to create small graphics to use for quotes, stats, testimonials and more? Also, what if there was a way to directly post them without having to save and upload them to your social media account? Now there is! Buffer, the social media scheduling site that we all know and love has created an offshoot called Pablo. It allows you to create and post engaging social media images in no time and for free! Check out all it has to offer! On the left hand side of the screen, it gives you a bunch of options. First, there is the text box for your content. It comes preloaded with a number of inspirational quotes (cycle through them by clicking the refresh button in the bottom right corner of the text box) or you can delete it and add your own. Below that is an option for adding secondary text (perfect for adding details to a promo post or a credit for a quote) and adding an icon. Clicking this opens up an upload pane that you can use to upload your logo if you want to add that extra element of branding and consistency to your finished image. Next comes your text options. As I write this, there are only 10 font family options. They are some of the more popular Google Font options like Open Sans and Merriweather so you should have no trouble finding a font that matches the feel you are going for. You can choose between Small, Medium, Large, and X-Large for font sizes. You can choose between white, black, red, and blue for the font colors. When you open up the Advanced text options, you can choose to make the text italic, or load the light, medium, or bold versions of the font. Finally, we come down to the background options. They have a gorgeous selection of stock images from Unsplash to serve as the canvas for your graphic and you can view them all by scrolling left to right. Within the options for the background, you can choose a normal view of the picture, blurred view, black and white view, and my favorite, the increased contrast option. This creates a semi-transparent overlay over the image so your text really stands out. Once you have the graphic the way you want it, there are a number of ways you can share it on the right-hand side of the screen. The images created are 1,024 pixels wide by 512 pixels tall and optimized for both Facebook and Twitter. You can Tweet it out, Share it on Facebook, send it to your Buffer for a scheduled update, or you can download it. There you have it! Try creating a graphic with Pablo and show me by tagging me on Facebook or Twitter at @placetonest! I can’t wait to see what you create! To see more ideas for how to use these awesome little graphics, hop on over to the Buffer blog here. For more of these tips and tricks for your blog, sign up for my Spring Clean Your Website Instagram Challenge! Starting This Sunday, I will be dropping a little 10 minute challenge into your inbox to clean and refresh your online home. Complete the challenge, snap a pic of your progress, and upload it to Instagram using the hashtag #APTNspringclean ! To join in on the fun, click the button below! I want to join the challenge!
Buy cheap and genuine Windows 7 product key | Windows 7 Ultimate ISO download | Windows 7 Product Key Generator For 32&64 Bits | Windows 7 Product Key Online Store | Windows 7 Ultimate SP1 Product Key Sale | Windows 7 Key | Get Free Newest Windows 7 Product Key | Windows 7 Product Key for 32bit/64bit Updated 2016 | Microsoft Office 2010 Professional Plus 14 serial key dowload | Windows 7 Professional Download ISO Free Download | windows 10 education key windows 10 enterprise mak office 2010 key windows 7 key sale windows 10 home-key windows 10 education windows 10 pro key office 2016 key windows 10 key office 2013 key windows 10 home edition windows 7 key windows 10 activation keyYou have been pinning like crazy lately, and you have a ton of awesome resources that you are dying to share with your audience! But when you go onto your Pinterest page, it is not giving off the vibe that you were hoping for. It looks like a mishmash of stuff instead of the branding powerhouse that you want it to look like. Did you know that you can create custom branded board covers for all your Pinterest boards? Branded board covers will give you that extra bit of polish that will set you apart from all of the other brands out there. You don’t need Photoshop for this, although you can use it if you have it. In the video below, I walk you through the steps of creating your branded board cover on a free image editing site called Pixlr and uploading it to Pinterest. Pixlr has many of the same basic features as Photoshop, including the ability to create layered files. This is great because once you create the board cover template, you can save it as a layered file and keep it for whenever you create a new board. IF you have Photoshop, you can follow the same steps below. Pinterest Board Cover How-to from Desiree Jester on Vimeo. Open up a new Pixlr or Photoshop file with dimensions of 735px x 735px Open up your background file (if using one) and move the board over so you can see both open files Grab the background file layer and drag/drop it over to the new file Resize using free transform to fit the board Use transparency slider if necessary Repeat process for adding your logo if desired Open up a text layer Choose font ( uses fonts installed on your computer to match branding ) Choose color ( high contrast – use logo colors to match branding ) Type text, then choose font size for optimal readability Create a new text layer for every line Save as PNG or JPG Save as layered file Navigate over to your Pinterest page and click the + button at the bottom right of the page. Upload your image, choose the board you want it to go into, and write a simple description for the image like Cover Board. Once you have uploaded your cover image onto your Pinterest board, go onto your Pinterest page and click Edit under the board you are looking to cover. Click Change Cover under the Edit options, choose the image you just uploaded, reposition it if needed, and click Save Changes. Voila! You have a customized board cover for your Pinterest board. Repeat these steps until you have covered all of your boards, and enjoy the seamless look of your Pinterest page! I hope you have enjoyed this tutorial on how to create custom branded Pinterest board covers! Are there any other topics you would like to see me cover in a video? Drop me a comment below and let me know! Follow my blog with Bloglovin